If you think it's hard to be on top at the moment, just wait until five years from now! Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. If your site puts individual pages into categories and …

If you're under the impression that only big brands can compete in the game of search, you'll be pleasantly surprised to learn that smaller companies can often have the advantage. Keep your navigation simple and focus on a top down structure that passes authority to your most important web pages …