They disseminate information on your niche keywords and are free from plagiarism. Your blog post can (and will, if it's decent) show up for lots of related questions and variants, which the tools won't reflect in their search volumes. Imagine waking up on Christmas day and seeing monkey bars in …

A link from an unrelated site helps search engines find your articles, boosts articleRank, can provide information about what your site is about (if you have good keywords in the links, which I discuss later in the article), and may even bring visitors to your site. Data speaks. A professional …

So don't miss out on this. You can bring back many of your old users if you have their emails. Many news articles and high-quality web content such as you find on highly reputable sites like Forbes.com and Mashable are no longer concentrating on keyword-optimizing their content. A celebrity …

A good way to enhance the visual appeal of your blog is through rich media such as images, videos and gifs. Assuming a consistent conversion rate, each new visitor to your client's site has a value, and more visitors means more total value. A simple search on Google for leased …

Pay attention to title and description tags, and make sure that they're fully optimized for search engine crawling. In fact, if you rank well on subsequent pages, you may still have a high clickthrough rate, albeit less traffic. Considering who you really are (from a travel perspective at any rate …

How do you educate people so they do value it? Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. Consuming content is a mostly passive activity; clicking, on the other hand, is …

When you write meta descriptions for a living, it can be easy to fall into a rut. An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. A number of years ago, Google …