In search results, search engines will highlight your keyword phrases if a user has searched for those terms. The metrics to look for are bounce rate, pages per visit and time on site. Bounce rate refers to the percentage of people who landed on your site only to leave straightaway …

The click-through rate (percentage of web servers that click on your website once it has been listed in the search engine result page) and the bounce rate (which shows whether or not your website had the information the user wanted) are also other factors that are considered under RankBrain algorithm …