Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. Avoid title tag structures like Brand Name | Major Product Category ? Minor Product Category ? Name of Product. Improving range of motion and strength is helpful for knee cartilage but physical therapy has …

In any case, they're mostly interested in SEO only to gain an edge over their competition or stay afloat in the competitive digital landscape. For instance, if you look for recipe results on Google, you may see thumbnail images and user ratings--things that may be more helpful than text snippets …

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Chances are, your research begins online, whether you're looking for answers or products. In the eyes of Google, you'll earn …

That takes time. Ads show up on top of organic results, but are tagged with "Ad" next to the result. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics …