While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. They try to discover the way each search engine works, and learn the popular keywords people search for. Experience 20:20 …

Stick with it, keep improving your content, and don't be afraid to step outside your comfort zone to build more links; not every publication opportunity necessitates you writing about your software. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not …

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). To give you an idea on this, let's start with this fact - nearly 14 …

Most developers are not proficient copywriters. It's super tempting to right (perceived) wrongs online. Consumers will expect consistent, positive experiences when they access websites, whether from a desktop computer, tablet, or mobile device. I couldn't begin to think I could afford a wonderful traditional rocking horse . Recently, I came across …

The tendency of consumers to ignore traditional advertising and digital advertising has led several companies to turn to content marketing and native advertising. The communications objective and stage in the hierarchy of effects model influence the advertising goal, budget, and message to be sent. Measuring how many visits your site …

Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Although we never encourage keyword stuffing, spend some time researching keywords that make sense for …