Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Although we never encourage keyword stuffing, spend some time researching keywords that make sense for …

If the page is primarily for shopping or includes financial transactions, then it should have satisfying customer service information. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn't look mechanical or read like a lecture. By application servers I am referring …

Ask yourself if people would even search for this content. For a list of known web spiders, see http://www.user-agents.org/. 90% of users only look at the first page of Google results, so if your site doesn't come up on the first page, you aren't reaching your full …

When you write meta descriptions for a living, it can be easy to fall into a rut. An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. A number of years ago, Google …