Search engine penalties are much rarer than people think

White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren't afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. The …

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High advertisement ratio can be mitigated by using link research

The click-through rate (percentage of web servers that click on your website once it has been listed in the search engine result page) and the bounce rate (which shows whether or not your website had the information the user wanted) are also other factors that are considered under RankBrain algorithm …

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The reason everyone loves splogs

In any case, they're mostly interested in SEO only to gain an edge over their competition or stay afloat in the competitive digital landscape. For instance, if you look for recipe results on Google, you may see thumbnail images and user ratings--things that may be more helpful than text snippets …

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Emphasizing fast results by using organic links

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a …

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