More and more, search engines have begun to incorporate social context into their search results. Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. This research process is very similar to competitor analysis, only this time your focus is solely on …

Advertising can strengthen brand equity. By application servers I am referring to the Java technology realm and the likes of Tomcat, Jetty, JBoss, WebSphere, and WebLogic. You will be able to assess exactly what meta descriptions they are sticking with and which ones they are not. There are so many …

If you think it's hard to be on top at the moment, just wait until five years from now! Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. If your site puts individual pages into categories and …

If you're under the impression that only big brands can compete in the game of search, you'll be pleasantly surprised to learn that smaller companies can often have the advantage. Keep your navigation simple and focus on a top down structure that passes authority to your most important web pages …