In search results, search engines will highlight your keyword phrases if a user has searched for those terms. The metrics to look for are bounce rate, pages per visit and time on site. Bounce rate refers to the percentage of people who landed on your site only to leave straightaway …

Forum members are often looking for expert advice, and if you can be that expert when your competitor isn't even trying, you'll win a ton of new business. There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. Imagine …

How do you educate people so they do value it? Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. Consuming content is a mostly passive activity; clicking, on the other hand, is …

The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. More and more, search engines …

Most developers are not proficient copywriters. It's super tempting to right (perceived) wrongs online. Consumers will expect consistent, positive experiences when they access websites, whether from a desktop computer, tablet, or mobile device. I couldn't begin to think I could afford a wonderful traditional rocking horse . Recently, I came across …

The tendency of consumers to ignore traditional advertising and digital advertising has led several companies to turn to content marketing and native advertising. The communications objective and stage in the hierarchy of effects model influence the advertising goal, budget, and message to be sent. Measuring how many visits your site …

When you write meta descriptions for a living, it can be easy to fall into a rut. An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. A number of years ago, Google …