However, your SEO efforts can take credit for all the organic traffic, and if you have an offsite link building strategy, most of the referral traffic as well. You need to take full advantage of the opportunity and capture those leads. I heard that storytelling in business really helps brands …

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. Though it's possible that more big manual pushes wait on the horizon, it's more likely that Google will …

Stick with it, keep improving your content, and don't be afraid to step outside your comfort zone to build more links; not every publication opportunity necessitates you writing about your software. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not …

That takes time. Ads show up on top of organic results, but are tagged with "Ad" next to the result. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics …

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. If you are dabbling in SEO for your small business chances are you've probably heard the term "long tail" at this point. It basically means bundling all of the searches that …

To check if images are causing slow load times, you can use Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you …

SEO isn't an exact science. Unfortunately, Google hasn't given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can't possibly know every single aspect of their algorithm. A search bar is indispensable when you have …

If the page is primarily for shopping or includes financial transactions, then it should have satisfying customer service information. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn't look mechanical or read like a lecture. By application servers I am referring …

Ask yourself if people would even search for this content. For a list of known web spiders, see http://www.user-agents.org/. 90% of users only look at the first page of Google results, so if your site doesn't come up on the first page, you aren't reaching your full …