Have you ever seen that button in Gmail that marks emails as spam? Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in house or an agency you hire …
more ...Basically, according to the 30% theory, if Google identifies that more than 30% of a particular piece of content appears elsewhere across the internet, it'll be categorized as duplicate. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. The …
more ...You need to aim for the highest conversion rate possible, and you'll never achieve that outcome if your site ranks for irrelevant terms. The extent of your involvement with regional search engines will depend entirely on your target audience. Getting BT leased lines used to be the only option in …
more ...While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. They try to discover the way each search engine works, and learn the popular keywords people search for. Experience 20:20 …
more ...Search engines tend to penalize these less valuable pages in the search results. Advertisers spend more time and dollars in planning integrated campaigns that incorporate digital advertising with social media and traditional advertising. The finest pashmina have been worn by the royalty and the elites for centuries. The PNS is …
more ...However, your SEO efforts can take credit for all the organic traffic, and if you have an offsite link building strategy, most of the referral traffic as well. You need to take full advantage of the opportunity and capture those leads. I heard that storytelling in business really helps brands …
more ...Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. Though it's possible that more big manual pushes wait on the horizon, it's more likely that Google will …
more ...Stick with it, keep improving your content, and don't be afraid to step outside your comfort zone to build more links; not every publication opportunity necessitates you writing about your software. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not …
more ...That takes time. Ads show up on top of organic results, but are tagged with "Ad" next to the result. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics …
more ...The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. If you are dabbling in SEO for your small business chances are you've probably heard the term "long tail" at this point. It basically means bundling all of the searches that …
more ...SEO isn't an exact science. Unfortunately, Google hasn't given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can't possibly know every single aspect of their algorithm. A search bar is indispensable when you have …
more ...If the page is primarily for shopping or includes financial transactions, then it should have satisfying customer service information. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn't look mechanical or read like a lecture. By application servers I am referring …
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