First, you'd do exhaustive keyword research to see where you ranked versus a leading competitor, and evaluate how much traffic those keywords received. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Why are you using a short url for …

There are many ways to measure the success of an SEO campaign, and one of the most common is also one of the least valuable. Even if you were to utilize ALL of them to form a mega list of target terms, there would still be groups of keywords missing …

Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. Few topics have generated as much collective attention as the development and emergence of Google algorithm updates. People won't want to read this content, and top-quality publishers won't be willing to accept …

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Chances are, your research begins online, whether you're looking for answers or products. In the eyes of Google, you'll earn …

The crux of evergreen content is that it's timeless-useful and interesting for months and years to come. It's the difference between an article about how to paint a house and an article about the top 10 painting trends this spring. You can also use different job sites such as Upwork …

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). To give you an idea on this, let's start with this fact - nearly 14 …

If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, "better content" doesn't just mean "well-written" content. Better content is about being strategic with your write-ups, knowing your audience, and writing accordingly …

Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Although we never encourage keyword stuffing, spend some time researching keywords that make sense for …