Advertising can strengthen brand equity. By application servers I am referring to the Java technology realm and the likes of Tomcat, Jetty, JBoss, WebSphere, and WebLogic. You will be able to assess exactly what meta descriptions they are sticking with and which ones they are not. There are so many …

If you think it's hard to be on top at the moment, just wait until five years from now! Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. If your site puts individual pages into categories and …

That takes time. Ads show up on top of organic results, but are tagged with "Ad" next to the result. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics …

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). To give you an idea on this, let's start with this fact - nearly 14 …

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. If you are dabbling in SEO for your small business chances are you've probably heard the term "long tail" at this point. It basically means bundling all of the searches that …

If you're under the impression that only big brands can compete in the game of search, you'll be pleasantly surprised to learn that smaller companies can often have the advantage. Keep your navigation simple and focus on a top down structure that passes authority to your most important web pages …

To check if images are causing slow load times, you can use Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you …

How do you educate people so they do value it? Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. Consuming content is a mostly passive activity; clicking, on the other hand, is …

If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, "better content" doesn't just mean "well-written" content. Better content is about being strategic with your write-ups, knowing your audience, and writing accordingly …

SEO isn't an exact science. Unfortunately, Google hasn't given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can't possibly know every single aspect of their algorithm. A search bar is indispensable when you have …

The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. More and more, search engines …

Most developers are not proficient copywriters. It's super tempting to right (perceived) wrongs online. Consumers will expect consistent, positive experiences when they access websites, whether from a desktop computer, tablet, or mobile device. I couldn't begin to think I could afford a wonderful traditional rocking horse . Recently, I came across …

The tendency of consumers to ignore traditional advertising and digital advertising has led several companies to turn to content marketing and native advertising. The communications objective and stage in the hierarchy of effects model influence the advertising goal, budget, and message to be sent. Measuring how many visits your site …

Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Although we never encourage keyword stuffing, spend some time researching keywords that make sense for …

If the page is primarily for shopping or includes financial transactions, then it should have satisfying customer service information. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn't look mechanical or read like a lecture. By application servers I am referring …

Ask yourself if people would even search for this content. For a list of known web spiders, see http://www.user-agents.org/. 90% of users only look at the first page of Google results, so if your site doesn't come up on the first page, you aren't reaching your full …

When you write meta descriptions for a living, it can be easy to fall into a rut. An authority website is a site that is trusted. It's trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. A number of years ago, Google …