Here are several benefits it can provide you within the long run. Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or just generally being kind of evil (you know who you are). When you choose an search authority …

Have you ever seen that button in Gmail that marks emails as spam? Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in house or an agency you hire …

Basically, according to the 30% theory, if Google identifies that more than 30% of a particular piece of content appears elsewhere across the internet, it'll be categorized as duplicate. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. The …

Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. Avoid title tag structures like Brand Name | Major Product Category ? Minor Product Category ? Name of Product. Improving range of motion and strength is helpful for knee cartilage but physical therapy has …

A good way to enhance the visual appeal of your blog is through rich media such as images, videos and gifs. Assuming a consistent conversion rate, each new visitor to your client's site has a value, and more visitors means more total value. A simple search on Google for leased …

You need to aim for the highest conversion rate possible, and you'll never achieve that outcome if your site ranks for irrelevant terms. The extent of your involvement with regional search engines will depend entirely on your target audience. Getting BT leased lines used to be the only option in …

You can do this, too! The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don't buy from people they like, they buy from those they trust! Get out and about with the …

What is similar, though, is the actual SEO process. Links include main navigation, category navigation, sitemap, footer, tag clouds breadcrumb trails and more. A simple search on Google for leased line quote will give you what you need. The URL shortener to this issue? It depends around the competitiveness from …

Furthermore, Google has improved its collections experience, which now recommends content related to a theme. Meta search engines (theoretically) will save you time in getting to the search engine results you need. Get out of the house this weekend, try Beverley and expand your mind with these interesting activities. For …

If you aren't seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. In this sense, being unique is an advantage. I couldn't begin to think I could afford a wonderful wooden rocking horses . Use Computing in …

Just think about this for a moment. Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. Being clear about exactly who is going on your Holiday UK — to the members of your party, yourself, or your travel agent …

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. They try to discover the way each search engine works, and learn the popular keywords people search for. Experience 20:20 …

Pay attention to title and description tags, and make sure that they're fully optimized for search engine crawling. In fact, if you rank well on subsequent pages, you may still have a high clickthrough rate, albeit less traffic. Considering who you really are (from a travel perspective at any rate …

First, you'd do exhaustive keyword research to see where you ranked versus a leading competitor, and evaluate how much traffic those keywords received. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Why are you using a short url for …

When you add their email to your list, the service can generate an email asking for a review. If you want to generate traffic through search, it's best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search …

A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. Yet at the same time, they can increase your ranks in …

Search engines tend to penalize these less valuable pages in the search results. Advertisers spend more time and dollars in planning integrated campaigns that incorporate digital advertising with social media and traditional advertising. The finest pashmina have been worn by the royalty and the elites for centuries. The PNS is …

There are many ways to measure the success of an SEO campaign, and one of the most common is also one of the least valuable. Even if you were to utilize ALL of them to form a mega list of target terms, there would still be groups of keywords missing …

In search results, search engines will highlight your keyword phrases if a user has searched for those terms. The metrics to look for are bounce rate, pages per visit and time on site. Bounce rate refers to the percentage of people who landed on your site only to leave straightaway …

Forum members are often looking for expert advice, and if you can be that expert when your competitor isn't even trying, you'll win a ton of new business. There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. Imagine …

However, your SEO efforts can take credit for all the organic traffic, and if you have an offsite link building strategy, most of the referral traffic as well. You need to take full advantage of the opportunity and capture those leads. I heard that storytelling in business really helps brands …

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. Though it's possible that more big manual pushes wait on the horizon, it's more likely that Google will …

Stick with it, keep improving your content, and don't be afraid to step outside your comfort zone to build more links; not every publication opportunity necessitates you writing about your software. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not …

Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. Few topics have generated as much collective attention as the development and emergence of Google algorithm updates. People won't want to read this content, and top-quality publishers won't be willing to accept …

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. If your meta …

White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren't afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. The …

The click-through rate (percentage of web servers that click on your website once it has been listed in the search engine result page) and the bounce rate (which shows whether or not your website had the information the user wanted) are also other factors that are considered under RankBrain algorithm …

In any case, they're mostly interested in SEO only to gain an edge over their competition or stay afloat in the competitive digital landscape. For instance, if you look for recipe results on Google, you may see thumbnail images and user ratings--things that may be more helpful than text snippets …

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Chances are, your research begins online, whether you're looking for answers or products. In the eyes of Google, you'll earn …

The crux of evergreen content is that it's timeless-useful and interesting for months and years to come. It's the difference between an article about how to paint a house and an article about the top 10 painting trends this spring. You can also use different job sites such as Upwork …

More and more, search engines have begun to incorporate social context into their search results. Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. This research process is very similar to competitor analysis, only this time your focus is solely on …

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a …

Advertising can strengthen brand equity. By application servers I am referring to the Java technology realm and the likes of Tomcat, Jetty, JBoss, WebSphere, and WebLogic. You will be able to assess exactly what meta descriptions they are sticking with and which ones they are not. There are so many …

If you think it's hard to be on top at the moment, just wait until five years from now! Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. If your site puts individual pages into categories and …

That takes time. Ads show up on top of organic results, but are tagged with "Ad" next to the result. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics …

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). To give you an idea on this, let's start with this fact - nearly 14 …

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. If you are dabbling in SEO for your small business chances are you've probably heard the term "long tail" at this point. It basically means bundling all of the searches that …

If you're under the impression that only big brands can compete in the game of search, you'll be pleasantly surprised to learn that smaller companies can often have the advantage. Keep your navigation simple and focus on a top down structure that passes authority to your most important web pages …

To check if images are causing slow load times, you can use Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you …

How do you educate people so they do value it? Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. Consuming content is a mostly passive activity; clicking, on the other hand, is …